According to the newspaper “Kommersant”, in October-November, the channel “Match TV” intends to hold a tender among bookmakers. The winner will receive the right to use the brand “Match!” and advertising opportunities sports channel. In exchange, he will have to provide “expertise and technologies of the organization of the betting business”, as well as investment.
According to the publication, start the service on acceptance of sports betting under the brand “Match Rate” the channel intends in early 2018, before the start of the world Cup in Russia.
The interlocutor of “Kommersant” in one of the bookmakers called the approach channel is strange. In his words, “Match TV” requires product knowledge, and investment in exchange for ads and such on forces only to the biggest players on the market .