Major League baseball in the USA and Canada (Major League Baseball, MLB) has announced that the international fast food chain Nathan’s Famous Inc., specializing in the production of hot dogs, will be the official sponsor of the League, says Forbes.
Financial terms of the agreement, which will allow Nathan’s Famous to use MLB trademark in its advertising, were not disclosed.
It is noted that the roll with a long sausage is the most popular food among fans of baseball, but over the 141 years of its existence as a professional sport official partner of the manufacturer of the hot dogs he was not, although MLB has a partnership agreement with the manufacturers of pizza and tacos.
Nathan’s Famous Inc. was founded in 1916, the first stand appeared on the Isle of Coney island in new York. In 2016, the company net profit from operations by 25% to $25 million, with revenue growth of 1 .8%, to $101 million In Russia, the first institution of the network, appeared in 2013, currently the network consists of 8 points in Moscow and in 9 regions.