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The international football Federation (FIFA) has faced with “the challenge of finding the sponsors for the 2018 world Cup, and in principle”
This was stated by Vice-Premier of Russia, President of Russian football Union Vitaly Mutko, commenting on the publication of the newspaper the Financial Times, in which the magazine stated that FIFA is “trying to provide” world Cup 2018 sponsors, reports TASS.
As noted in the article Newspapers, international and Russian companies do not want to mess with “one of the biggest sporting events” due to financial costs and reputational risks . The material noted that FIFA has lost sponsors in the face of Sony and Emirates due to the fact that in 2014 ended their contracts.
Sponsors of the 2018 world Cup in Russia was already 10 companies, however, the world Cup in Brazil sponsored by 20 companies. “The issues and FIFA, which is trying to emerge from a corruption scandal, and Russia, which has been rejected by many in the West, ever since it annexed Crimea in 2014”, — writes the edition. The newspaper notes that the sponsor of the world Cup in Russia, among Russian companies was only “Alfa-Bank”.