National tourism organization (NTO) was attracted to the project of the loyalty program “Tourist Ukraine”, the country’s largest PrivatBank, Visa International Service Association, a number of major ground and air carriers as well as a network of hotels and tour operators.
As the correspondent of Agency “Interfax-Ukraine”, a Memorandum on the launch of the program “Tourist Ukraine” signed by the heads of the Ministry of economic development and trade (MEDT), NTO, PrivatBank and regional Manager of Visa in Ukraine in Kyiv on Wednesday.
As was declared in the program will participate, in particular, Ukraine International airlines (UIA), “uz”, “Autolux”, Uber, hotel chains-Premier Hotels, the Intercontinental, “Reikartz”, the network tour operators and travel agents – Join Up! Coral, “Come with us” “the Agency of burning permits” the number of insurance companies, networks of gas stations, restaurants, museums and other tourist locations .
“Program “Tourist Ukraine” will create additional benefits of travelling in Ukraine, therefore, will increase the number of tourists and improve the quality of their journeys,” said first Deputy Prime Minister – head of the Ministry Stepan Kubiv.
Chairman of the Board of PrivatBank Oleksandr Shlapak pointed out that the proposed cooperation scheme and current technology without the involvement of public funding to provide tourists the opportunity to automatically become a participant of the program and a few clicks to organize a trip, get information about interesting events, itineraries, attractions, to buy tours and excursions.
“We are working with partners to create a comprehensive digital platform for the development of tourism and communication of the tourism business with travelers, with the possibility of online ordering and payment cards of any Ukrainian banks”, – said A. Shlapak.
The program “Tourist Ukraine” provides a special mobile application for its users, which can connect the card of any Bank. The system will allow booking of hotels, buying tours, air, train tickets, pay for travel in public transport, museums, taxi, etc.
Program participants can accumulate points and get discounts on travel services when paying for them through this system. It is assumed three levels of participation in the program based on accumulated points: “Tourist Ukraine”, “Traveler” and “VIP traveler” with the calculation from 1 to 4 points for every 10 UAH spent in the program, depending on the level of participation.
Scheme of obtaining of points will encourage a visit to the new tourist facilities (100 points) and cities (1000 points).