© Alexander Shcherbak/TASS

MOSCOW, July 18. /TASS/. Sales of ice cream in Moscow’s Gum during the soccer world Cup has grown six-fold, even despite the fact, that due to excessive demand the price of the treat was doubled. On Wednesday during the Moscow urban forum was announced by the Chairman of the Supervisory Board of group of companies Bosco di Ciliegi Mikhail Kusnirovich, under which is the Department store.

“The revenue of ice cream in Gum was increased six-fold, although the price was raised from 50 to 100 rubles,” – he said.

According to Kusnirovich, the prices were increased due to the fact that the Gum was observed a large queue for ice cream. However, even the margin did not affect the demand. “Ice cream is still lined up the crowd,” said Kusnirovich.

He noted that during the 2018 world Cup in Gum also increased sales of premium brands such as Cartier and Louis Vuitton .

The matches of the first in the history of Russia home world Cup, held from 14 June to 15 July, took the 12 stadiums in 11 cities, including in Moscow.

The Moscow urban forum ( Moscow Urban Forum) is an annual international conference in the field of urban planning, architecture, Economics and urban infrastructure. The forum is being held in the Russian capital since 2011. This year the event is being held 17-22 July (business program July 17-18) for the first time in the opened in September 2017. Park “charge”.