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Ukraine news: In the capital started a contest for the best tourist town mascot, the winner will receive 150 thousand hryvnia.

In Kiev began a contest for the best mascot of the city. It is reported with reference to the press service of the KSCA.

As representatives of the city administration, the contest aims to form and support positive image of Kyiv. The choice of mascot, according to the KSCA, will help to create an image of Kyiv as a modern European metropolis with a long history in the international tourism market.

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The participants of the competition were given a task to create a special character that will represent Kiev. This can be an animal, a fairy animal, any mythical or real creature, said the organizers. To participate in the competition can both the company and the “free artists” – legal and physical persons.

The contest itself will be held in three stages . During the first, from 19 March to 29 may, will be accepting entries. Then throughout the month, from 1 June to 2 July, with the help of jury and online voting will determine the 10 best works.

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The city administration also announced the composition of the jury: it included the Director of the Department of culture of the KSCA Diana Popova, the founder of the Studio of web design Vintage Eugene-my home version, the guide and the author of the project “Suka” Yulia Bevzenko, social activist and restaurateur Dmitry Borisov, the founder of the Creative Hub project Port Catherine Taylor, marketing expert Andrei Fedorov and journalist, co-founder of the PR Agency PR Gres Todorchuk Yaroslava GRES.

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The third stage of the contest starts July 9 and runs until July 16. Within 7 days of the 10 selected works will determine the best one, which will become the official tourist mascot of Kiev. The winner will also receive prize money in amount of 150 thousand hryvnia.

The winner and the final press conference is scheduled for July 16.